Novelty and Fun Products Skills: Character Design, EditorialClient: Kellogg Schol of ManagementLink: insight.kellogg.northwestern.edu PREVIOUSHarmful Competition NEXTPesonalizes Marketing Related ProjectsCustomers’ Willingness to PayKellogg Insight A Fulfilling CareerKellogg Insight Dread Networking?Kellogg Insight Leadership and Data AnanlyticsKellogg Insight