Novelty and Fun Products Skills: Character Design, EditorialClient: Kellogg Schol of ManagementLink: insight.kellogg.northwestern.edu PREVIOUSHarmful Competition NEXTPesonalizes Marketing Related ProjectsLearn a New SkillKellogg Insight Customers’ Willingness to PayKellogg Insight GrubhubKellogg Insight Diversity in AdsKellogg Insight