Novelty and Fun Products Skills: Character Design, EditorialClient: Kellogg Schol of ManagementLink: insight.kellogg.northwestern.edu PREVIOUSHarmful Competition NEXTPesonalizes Marketing Related ProjectsIncentive StructuresKellogg Insight Nordstadt PicknickSchlachthof Kulturzentrum Customers’ Willingness to PayKellogg Insight A Fulfilling CareerKellogg Insight